Sponsors

 Established in 1961, in stands as Jordan’s leading name in luxury retail and distribution — a symbol of sophistication, excellence, and timeless style. For decades, we have shaped the landscape of premium shopping experiences, bringing together a world of elegance through our curated portfolio of global brands.

From fragrances, cosmetics, and fashion to high-end home décor, fine jewelry, watches, and accessories, Abu Shakra Trading Company continues to redefine what it means to live — and gift — beautifully. With 16 Abu Shakra branches and 5 mono-boutiques across Jordan, including Messika, Montblanc, 2 Swarovski Boutiques, Guess and DKNY, we ensure that—whatever the occasion—Abu Shakra remains your first choice for luxury shopping.

Our story of success transcends borders. Expanding into Egypt under the name Mazaya, the brand quickly established a commanding presence. Today, Abu Shakra Trading Egypt operates over 60 branches, each reflecting the same dedication to excellence, authenticity, and refined luxury that defines our heritage.

Community, Sustainability, Fitness, and Fun are embedded in our philosophy as we work with an unwavering will to achieve our goal; A healthier society with an active lifestyle, through embracing individuality and catering to the specific needs of males, females and children.

“At Hive Fit Nation, we believe health is a journey, not a destination. Our mission is to create an environment where people feel empowered, strong, and supported in their fitness goals.”